A Hulkologist’s Lament - Book Review of The Incredible Hulk: Worldbreaker, Hero, Icon.

reviewed by José Alaniz, University of Washington, Seattle

 Johnson, Rich. The Incredible Hulk: Worldbreaker, Hero, Icon. Universe, 2022. https://www.rizzoliusa.com/book/9780789341242/

 A Hulkologist’s Lament

The cover of The Incredible Hulk number 1 (May, 1962) by Stan Lee/Jack Kirby famously puts forth the question: “Is he man or monster or … is he both?”

Rich Johnson’s slapdash ramshackle of a book The Incredible Hulk: Worldbreaker, Hero, Icon (2022) prompts a different query: “Is it a cynical marketing ploy, a poorly-written/edited rush job … or is it both?”

Johnson is a former DC Comics VP, writer for The Beat and founder of the manga imprint Yen Press. Unfortunately, those industry insider credentials don’t translate into a very informative, incisive or fresh take on the Hulk. The heavy, 225-page tome (which retails at $50) is certainly handsome. It has good production values, quality paper, crisp images and vibrant colors for its copious reproductions of comics pages, panels and covers. The endpapers function as Hulk wallpaper in a color scheme suggestive of our hero’s pants. Cute. But again, good presentation only gets you so far.

The opening pages greet you with full page art by Frank Cho (Red Hulk), Tim Sale (Gray Hulk) and Bill Sienkiewicz (old-fashioned green Hulk). It turns out that these choices signal what to expect in the book as a whole: an almost complete neglect of ¾ of the Hulk’s actual history and especially of the artists most associated with the foundational phases of the character — Kirby, Steve Ditko, Gil Kane, Marie Severin, Herb Trimpe, Sal Buscema, Todd McFarlane, Dale Keown — in favor of very recent (like, mostly 21^st-century) creators. With all due respect, that’s really skewed.

How skewed? Well, let’s see: Kirby gets six pages, mostly from the origin story. Ditko gets one. Meanwhile, Al Ewing’s horror-fied run on the character, The Immortal Hulk (mostly with artist Joe Bennett, from 2018 to 2021), clocks in at 31 pages.

So, yeah, skewed to the point of doing a disservice to both the earlier creators and the character. It’s particularly galling, since a full appreciation of Ewing’s nostalgia-heavy run demands a familiarity with the long sweep of Hulk history, i.e. the works of said Silver and Bronze-age creators (including writers Len Wein, Bill Mantlo and Peter David).

I realize it’s pointless to argue with this book’s selections of what to cover (most likely Johnson had to bend to the will of his bottom-line Marvel corporate overlords anyway), but it must be said: the Hulk has over 60 years of continuity, and while some of those thousands of stories resonate more than others, it’s hard to credit a history that leaves out or gives exceedingly short shrift to the Hulk as a founding member of the Avengers and as a founding member of the Defenders. We don’t even see a single panel from those stories.

But that’s just for starters. There’s no serious attention paid to the crucial matter of the Hulk’s psychological divide and how it originated (under Mantlo and David in the 1970s/80s) and how it relates to Banner’s abuse as a child by his father. There’s also virtually nothing on the character’s gray “Joe Fixit” persona, a fruitful era under David and (at first) Jeff Purves. But what the hey, at least we do get several pages devoted to Hulk & Thing: Hard Knocks (2004), a less distinguished and pretty much forgotten effort by writer Bruce Jones and artist Jae Lee.

Oh well, at least Johnson’s writing is penetrating, edifying and fresh. Just kidding, it’s a hack job! It’s all plot synopses, platitudes like “Being a superhero is never easy” and pat takes such as “Maybe the reason the Hulk has been so popular for so long is that he reminds us of the strength we all have inside us.” Actually, I think something like the opposite is true: the Hulk as conceived represented the monster inside all of us, threatening to burst out. Shelley’s Frankenstein and Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde were primary influences. Lee/Kirby’s genius lay in how (like Shelley) they humanized the monster, evoking sympathy, even compassion.

That feels like another big missed opportunity: if only Johnson had interviewed some of the creators and editors involved, or heck, even if he’d just quoted from Lee’s Origins of Marvel Comics, we might have had some genuine insights into the Jade Giant, what makes him tick.

Instead, we get the most cursory factoids from Hulk’s early stories, like he was originally gray and changed to green with the second issue, or that at first Bruce Banner would undergo his transformations only when night fell, sort of like a werewolf. “Can’t we all relate to the struggle for control?” Johnson muses.

More disappointment: the book treats things like the character’s catch-phrase “Hulk smash!” as givens, in place of illuminating the reader as to how the phrase emerged, when it was first uttered. Banner’s “You wouldn’t like me when I’m angry” also gets a shout-out — but why not then tell the reader that it came not from the comics but from the 1970s TV show with Bill Bixby and Lou Ferigno? At times this book seems afraid to hit the reader with that sort of multi-media complexity. It doesn’t shy from talking about the movies, though. But again, in a weirdly selective way: no mention at all of Ang Lee’s flawed but interesting 2003 film, with Eric Bana. If all you had was this book to go on, you’d think the first cinematic Hulk was Ed Norton in 2008.

Yes, yes, I know, they didn’t make this for Hulkologists, but for a mainstream public unfamiliar with the history of the character. But then why leave out so much of that history and lean into those aspects of the Jade Giant with which mainstream readers (presumably those who’ve only watched the movies/TV shows) are already familiar? Why not challenge their view of the Hulk a bit? Johnson takes the opposite tack: devoting short chapters which synopsize the Hulk storylines which most resemble the movies, mostly from recent action-heavy comics which aesthetically resemble movies: World War Hulk, Totally Awesome Hulk, Future Imperfect, Red Hulk, Ultimate Wolverine vs. Hulk, Indestructible Hulk, the aforementioned Immortal Hulk.

Jade Jaws is so much richer than that. Like, decades richer.

One other disconcerting facet of The Incredible Hulk: Worldbreaker, Hero, Icon deserves mention. This book is pretty but sloppy. It arranges material out of chronological order for no good reason. We are introduced to John Byrne’s obnoxious fourth-wall-breaking Sensational She-Hulk long before the original version of that character by Lee and John Buscema. The only justification I can think of is that Byrne’s version is the more famous, and the one that became a Marvel TV show about the time of the book’s release.

In discussing the love of Hulk’s life, Jarella (Betty Ross is Banner’s), we see covers and panels from issues that present the high points: Hulk’s journey to her microscopic home world, K’ai, the profound grief our hero experiences after she’s killed, his eventual return of her body to her people. But the text (more plot synopsis) doesn’t line up with the illustrations. The text in fact doesn’t make it past the first part of the storyline; it discusses neither the death of Jarella in #205 (November, 1976), nor the return of her body in #248 (June, 1980) — as if Johnson simply ran out of room, or some editor butchered his chapter to free up space for more pictures.

When I say sloppy, I mean sloppy.

They twice (on 29 and 105) rerun the same page of our heroine and the Toad Men from Sensational She-Hulk #2 (June, 1989), itself a parody of Hulk #2 (July, 1962). Not that they tell you that.

Johnson’s text ends suddenly on 219 in the middle of a discussion/plot synopsis of the 2007 World War Hulk storyline by Greg Pak and John Romita, Jr. It stops cold. The book’s last words are “… will he be able to have the control to stand down and end the war?” No clumsy conclusion, no silly outro or quippy “Go out and smash, folks!” Nothing. Again, you get the feeling that they met their quota and just said, “Okay, cut it here.”

Reader, they couldn’t even get the name of the book straight. The cover, with a portrait of Jade Jaws by Adi Granov, gives Hulk: Worldbreaker, Hero, Icon, but the title page throws in the article and adjective.

Things like that show you the book was poorly edited and hastily put together by a right hand that didn’t know what the left hand was doing — in short by folks who don’t seem to know or care much about the subject.

Do I have anything nice to say besides the production values? Well, after mostly ignoring the creators of all these stories, the book does provide credits for them at the very end. And here and there, you get some worthwhile discussion of how the comics inspired/influenced the TVs/movies. It’s thin gruel, however.

In sum: I was expecting little, and that’s just what I got.

 

8/11/2024: updated with copy edits at the request of the author.